Vaise har ek friend zaroori hota hai
Aise har ek friend zaroori hota hai
Koi subah paanch baje neend se jagaye
Koi raat ko teen baje jaan bachaye
Ek teri kadki mein sharing kare
Aur tere budget mein sneak in kare
Koi nature se guest koi host hota hai
Par har ek friend zaroori hota hai
Ek ghadi ghadi kaam aaye par kabhi kabhi call kare
Ek kabhi kabhi kaam aaye aur ghadi ghadi call kare
Gossip ka koi ghoomta phirta satellite
Koi sath rahe toh kar de sab alright
Koi effortless koi forced hota hai
Lekin har ek friend zaroori hota hai
Chatroom friend koi classroom friend
Koi bike pe race wala vroom vroom friend
Shopping mall wala shopping friend
Exam hall wala copying friend
Movie buddy groovie buddy
Hi buddy.... bye buddy
Joke buddy poke buddy
Gaana buddy shaana buddy
Chaddi buddy yaar buddy
Kutte ...... kamine
Everybody... sab buddy
A to Z
Gin din ke naam bheja roast hota hai
Par har ek friend zaroori hota hai
Lekin har ek friend zaroori hota hai
Guys guys principal.. principal.. principal..
la la la... la la.....
Har Friend Zaroori hai, yaar!
It is one of very strong campaign by Airtel. Its jingles sounds well and very touchy. As telecom sector now giving more importance on Value Added Service(VAS), this add is very appropriate to build a brand image among the customers about Airtel's Network availability and other VAS.
Over all idea and concept is very nice and the presentation style is also very convincing, precise and well directed. Here it is prominent that Airtel is targeting more youth customers than elderly segment. The entire concept is on Friendship.
Comparing with the competitors is understood that Airtel is more focused with emotional attachment and youth customers. Where as Vodafone is more VAS oriented and on the other hand Reliance is more concern about pricing.
From this campaign it is clear that Airtel is more focused with youth segment, as they are more advance , fashionable and adventurous.
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